Okey, so this spring is all about one particular shoe model – and that is the flat espadrille. I mean sure, they were an huge hype already last year when Chanel and Valentino released their logo and lace models, but they are still going strong for this year as well. And this season have not only Stella McCartney a few pairs in her collection (pink or yellow neon ones!), but also Fendi and Chloé. My favourites are still the Celine pair (since I got them myself).
Pics from the Proenza Schouler Pre-Fall 2013 collection is now out. I was very excited about the PS pre-collection since their previous collections has been amazing. Overall the collection looks pretty great – very Proenza Schouler. A trip to Fuiji influneced the designers behind the brand, Jack McCollough and Lazaro Hernandez. A black and white graphical printed pair of trousers, a skirt or a dress (a print that acutally is formed as the Proenza Schouler logo-print), black and white boxy leather jackets styled with thin knitted turtle necks and pointy black pumps and heeled sandals. I dig the blue and green-ish pieces in a metallic texture because they utterly breathes PS. The newest piece in the leather goods-section (a bag that is available in stores now) is the clutch called The Courier – a quite simple design that will probably become one of the brands cash sales hits.
I read this very spot-on article, written by Lisa Dougan. The head topic was the secret logomania trend that is back. Bold logotypes were huge in the early 2000 when it was all about conspicuous consumptions or showing off. Todays is all more about the graphic shapes of logos being a part of high-fashion brand communication. Now we are looking for something more refined and pieces that makes us feel classy. For an example, the french brand Kenzo has worked with their logo from a K to this season’s almost graphic symbol (read the Tiger sweater embroiderment as well as the Eiffel Tower print – sweaters that by the way has become too over-exposed and just too boring…). This so called subtle logo fit right in with the current wave of post-minimalist fashion. Even Christian Louboutin’s red sole confirms that a pair of shoes are their design. It’s about symbols – symbols that are being received with like-minded people, rather than sirens-blazing, look-at me statements. So these small details, sometimes tiny fashion details, are true important factors of todays consumption of fashion. These details can have the magical power of making you feel real good – which always shows on the outside as well. It’s a so called subtle and secret logomania of today. It is very interesting to watch this kind of transformation and see in which way the industry and ourselves are heading. For a long time it has been ‘cheesy’ to show off you logo-printed leather goods, clothing and shoes. For an example: you wouldn’t wear the classic Louis Vuitton print on your wallet but definitely Bottega Veneta – just as expensive but more subtle and nobody ‘knows’ and recognise the classic braided leather except you and your sphere.
But I believe that the logo’s are truly coming back, in new shapes, but also as in original forms and designs. Like the Yves Saint Laurent label that turned to their roots with the name svitch to Saint Laurent (and the logo as well). I kind of dig the idea, especially if it comes in a slightly more classic and original designs and shapes of the products. In a time when you don’t want to show off your exclusive taste – in case of bags, shoes, clothing and accessories (the label shown as little as possible) – you actually DO want your like-minded people to know.
Okey, so this is no news really, but since the logo switch is going to happen soon I just had to post it. After 45 years, Yves Saint Laurent, changes its name to simply Saint Laurent Paris. The new Artistic Director, Hedi Slimane has decided to change the name. This is actually quite common within the fashion industry, to shorten the name of the brand. For example Dior was before Christian Dior, Balenciaga was Cristobal Balenciaga and Versace had the name Gianni Versace. Hedi Slimane has actually done this once before. When he arrived at the post as Creation Director at Christian Dior Monsieur he just turned it into (the name we are familiar with today) – Dior Homme (by Hedi Slimane). It’s actually quite geniuos. The brand gets alot of PR and create a massive buzz around them. Even though fans all over the world are furious and cries their hearts out because of the logo switch (yes, no more YSL-logos). To be honest, I really like the new name and the new logo that comes with it. It is sophisticated, elegant and has this cool vibe. And I love that the brand connect their origin ‘Paris’ to the name. One thing I am not so excited about though is that the entire creation studio moves to Los Angeles instead of remain in Paris. Not a good move there, Slimane – french clothing made in California, US…?
I’ve got some kind of YSL-maniac-fever or something and I find everything from YSL just a little bit too goregous for the moment! Jacket, trousers, tee, clutch and shoes above are all from Yves Saint Laurent. One of my friends just got the sneakers above, aren’t they just amazing? I want them as well… Stay tuned. Oh, and I would kill for that jacket btw. I’ve got a similiar that I bought last year from Chloé with golden chain-details, but mine is not even close in fabness comparing to this one.